Competitive markets, active lateral migration of top producing partners, vigilant clients, a ballooning population of non-equity partners, industry consolidation, and market-driven layoffs have conspired to create conditions that have long vanquished the once implicit promise of partnership for the well-pedigreed, hardworking, and compliant associate. Truth is, for today’s associate, being good and well-liked is not, by itself, enough to ensure long-term law firm success — since one must be both indispensable to key partners (and clients) and reside in a practice area and/or geographic market that has been targeted by firm leaders for future growth and profitability.
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